Danone completes acquisition of Australia’s MADE Group
MADE’s brands cover protein-rich drinks sold ready to consume, yoghurts marketed for gut health, and coconut-based foods and drinks. Its operations span Australia, New Zealand and Southeast Asia, where Danone says the company has established a substantial presence.
According to Danone, MADE has sustained double-digit growth alongside attractive margins. Danone expects the acquired company to make a significant contribution to its EDP business in the Asia-Pacific region, citing MADE’s product innovation and marketing capabilities.
Antoine de Saint-Affrique, Danone’s chief executive, described the portfolio’s emphasis on protein, digestive health and plant-based nutrition as a close match for Danone. He also pointed to MADE’s record of developing products, engaging consumers and maintaining growth across its markets.
De Saint-Affrique said Danone intended to combine MADE’s entrepreneurial approach, marketing skills and distribution capabilities with its own scale, scientific resources and category knowledge. He said this combination would open opportunities to reach more consumers throughout Asia-Pacific.
Amanda Butler, MADE’s chief executive, said the company’s emphasis on making healthy products enjoyable aligned with Danone’s mission of promoting health through food. She cited MADE’s growth over recent years and the companies’ shared focus on health and innovation. Butler said their complementary capabilities would provide a stronger basis for expansion in health and wellness categories across the region, creating opportunities for MADE’s brands, employees and consumers.
