Danone’s Super Bowl commercial masterstroke: What food brands can learn
Source: dairynews.today
Danone's strategic use of its high-profile Super Bowl commercial highlights the brand's ability to engage consumers on health and wellness initiatives, particularly focusing on high-protein products and consumer behavior towards GLP-1 medication.
Danone North America's Oikos commercial during Super Bowl LIX showcased a strategic alignment with current trends in consumer health consciousness and weight management, capitalized by the brand's focus on high-protein dairy products. The advert, featuring Juno Temple and Myles Garrett, was designed to resonate not only with male viewers but also to promote female empowerment, thus broadening its appeal.
The company reported a 50% increase in social media discussions around GLP-1 during the event, with nutrition-related queries contributing to 21% of these conversations. This approach ties into Danone's broader strategy of engaging with consumers, especially those interested in weight management and diabetes, through a dedicated website and partnerships with dietitians.
The brand's appeal is underpinned by scientific endorsements, such as the FDA-verified claim linking yogurt consumption to a reduced risk of type-2 diabetes.
The company reported a 50% increase in social media discussions around GLP-1 during the event, with nutrition-related queries contributing to 21% of these conversations. This approach ties into Danone's broader strategy of engaging with consumers, especially those interested in weight management and diabetes, through a dedicated website and partnerships with dietitians.
The brand's appeal is underpinned by scientific endorsements, such as the FDA-verified claim linking yogurt consumption to a reduced risk of type-2 diabetes.
