Danone Expands Alpro Line with New Plant-Based Meal-Replacement Drinks

Danone, a leading food and beverage company, has expanded its plant-based portfolio with the launch of Alpro Meal To Go, a new line of meal-replacement drinks. These products are being introduced in sel ect European markets, including Belgium and Germany, as part of Danone's strategy to tap into the growing demand for convenient, nutritious meal alternatives.

The Alpro Meal To Go drinks are made fr om a blend of soy and oats, and are offered in four different flavors. Each 500ml bottle contains 20g of plant-based protein, making it a nutritionally balanced option for consumers seeking a quick meal solution. In Germany, the drinks are priced at €3.99, equivalent to approximately $4.72.

Guillaume Millet, vice-president of Danone’s plant-based division in Europe, highlighted the importance of this category, describing it as one of the most exciting and rapidly growing segments in the region. Millet noted that existing products often fall short of consumer expectations, as they can be too heavy, sweet, or not fulfilling enough.

As Danone continues to expand its product offerings, the company plans to roll out the Alpro Meal To Go range more widely across Europe, aiming to capture a larger share of the plant-based meal-replacement market.