Dairy Producers in China Target Growing Senior Market Segment
Source: DairyNews.today
Dairy companies, both domestic and international, are increasingly shifting their focus from infant nutrition to the rapidly expanding adult and senior market in China, according to a report by the Financial Times on Monday.
As one of the world’s largest milk markets, China presents significant opportunities for dairy producers, though the landscape is marked by intense competition and a declining birth rate. This demographic shift is prompting companies to explore new growth avenues by catering to the nutritional needs of the older population.
In response to these market dynamics, dairy producers have begun to introduce a range of products specifically designed for adult and senior consumers in China. New Zealand's a2 Milk has been at the forefront of this trend, launching milk powder products aimed at enhancing the health of the immune system, as well as supporting bone, joint, and muscle health among older consumers.
Similarly, leading Chinese companies such as Yili and Feihe have developed products tailored to the dietary preferences of middle-aged and elderly consumers. Feihe's latest offering, for instance, is designed to align with healthier consumption habits, a key consideration for this demographic.
Global giants in the dairy industry, including France’s Danone, New Zealand’s Fonterra, and Switzerland’s Nestlé, have also entered the fray, launching products targeted at China’s senior market. These companies are leveraging their expertise in nutrition science to develop products that address the specific health needs of older consumers, recognizing the growing importance of this segment in their long-term growth strategies.
The shift towards adult and senior-focused products reflects the broader trend of dairy companies adapting to changing demographic patterns and consumer preferences in China, as they seek to capture a larger share of the market.
In response to these market dynamics, dairy producers have begun to introduce a range of products specifically designed for adult and senior consumers in China. New Zealand's a2 Milk has been at the forefront of this trend, launching milk powder products aimed at enhancing the health of the immune system, as well as supporting bone, joint, and muscle health among older consumers.
Similarly, leading Chinese companies such as Yili and Feihe have developed products tailored to the dietary preferences of middle-aged and elderly consumers. Feihe's latest offering, for instance, is designed to align with healthier consumption habits, a key consideration for this demographic.
Global giants in the dairy industry, including France’s Danone, New Zealand’s Fonterra, and Switzerland’s Nestlé, have also entered the fray, launching products targeted at China’s senior market. These companies are leveraging their expertise in nutrition science to develop products that address the specific health needs of older consumers, recognizing the growing importance of this segment in their long-term growth strategies.
The shift towards adult and senior-focused products reflects the broader trend of dairy companies adapting to changing demographic patterns and consumer preferences in China, as they seek to capture a larger share of the market.
