Cracker Barrel Cheese Launches New Summer Wine and Cheese Pairing Campaign
Source: The DairyNews
Cracker Barrel Cheese has joined forces with Hampton Water Wine, Joel Gott Wines, and renowned sommelier André Hueston Mack to usher in the summer season with a new campaign that pairs award-winning cheeses with fine wines.
This initiative highlights the simplicity and sophistication of combining great wine with quality cheese to enhance any summer gathering.
Amanda Vaal, Brand Director at Cracker Barrel Cheese, expressed excitement about the collaboration, stating, "Partnering with André Hueston Mack, Hampton Water Wine, and Joel Gott Wines allows us to present our consumers with summer wine and cheese pairings that are not only dynamic and approachable but also consistently impressive."
André Hueston Mack shared his personal connection to the brand, noting, "Having known Cracker Barrel Cheese from a young age, it’s fascinating to now explore the extensive pairing possibilities these cheeses offer as a sommelier. The depth of flavors in Cracker Barrel’s cheese makes them a perfect match for creating memorable summer pairings."
The campaign features specific pairing recommendations:
Joel Gott Wines’ 815 Cabernet Sauvignon is suggested with Cracker Barrel’s Extra Sharp Yellow Cheddar or Vermont Sharp White Cheddar & Gouda Cubes, known for their food-friendly nature.
Hampton Water Wine’s vibrant Rosé complements the Sharp White Cheddar Cracker Cuts from Cracker Barrel, enhancing the cheese's rich flavor.
This "Impressive Every Time" campaign follows the recent introduction of Cracker Barrel's Artisan Flavors, including Truffle Cheddar and Dill Havarti, expanding an already diverse lineup of cheese varieties like Sharp Yellow, Extra Sharp White Cheddar, Asiago, Gouda, and Mixed Reserve.
Amanda Vaal, Brand Director at Cracker Barrel Cheese, expressed excitement about the collaboration, stating, "Partnering with André Hueston Mack, Hampton Water Wine, and Joel Gott Wines allows us to present our consumers with summer wine and cheese pairings that are not only dynamic and approachable but also consistently impressive."
André Hueston Mack shared his personal connection to the brand, noting, "Having known Cracker Barrel Cheese from a young age, it’s fascinating to now explore the extensive pairing possibilities these cheeses offer as a sommelier. The depth of flavors in Cracker Barrel’s cheese makes them a perfect match for creating memorable summer pairings."
The campaign features specific pairing recommendations:
Joel Gott Wines’ 815 Cabernet Sauvignon is suggested with Cracker Barrel’s Extra Sharp Yellow Cheddar or Vermont Sharp White Cheddar & Gouda Cubes, known for their food-friendly nature.
Hampton Water Wine’s vibrant Rosé complements the Sharp White Cheddar Cracker Cuts from Cracker Barrel, enhancing the cheese's rich flavor.
This "Impressive Every Time" campaign follows the recent introduction of Cracker Barrel's Artisan Flavors, including Truffle Cheddar and Dill Havarti, expanding an already diverse lineup of cheese varieties like Sharp Yellow, Extra Sharp White Cheddar, Asiago, Gouda, and Mixed Reserve.
