Country Delight partners with Rishab Shetty to promote dairy range
Country Delight has entered a promotional partnership with Rishab Shetty, the National Award-winning Indian actor and filmmaker, to represent its dairy products. The campaign will focus on the company’s cow-milk and buffalo-milk offerings and is intended to reach households across the country.
The company presents the collaboration as a meeting of its emphasis on everyday dairy products and Shetty’s public image as a storyteller associated with familiar cultural experiences. Shetty has worked as an actor, writer and director, while Country Delight markets its products around traditional food choices and household use.
Quality claims
Country Delight says its milk is subjected to more than 140 quality checks each day. These checks are intended to detect adulterants, according to the company. It also says that pasteurisation and packaging take place under temperature-controlled conditions at 4°C.
The campaign will use the two milk ranges to draw attention to the standards applied before dairy products reach consumers. Country Delight’s stated proposition is to move products from source to home while maintaining freshness and quality as central features.
Chakradhar Gade, the company’s chief executive and co-founder, said the partnership would allow Country Delight to communicate the importance of quality in routine food purchases to a wider audience. He cited Shetty’s nationwide appeal, humility and generosity when describing the association.
Shetty said selecting food for family members involved responsibility. He added that foods people encounter while growing up can remain part of their lives across generations. In describing the partnership, he referred to a shared appreciation of quality, authenticity and everyday choices made by families.
Country Delight said the promotional effort would broaden awareness of its dairy range and of the quality standards it associates with its products. The company also said the campaign would encourage consumers to consider product quality alongside familiarity and convenience when choosing milk and other food essentials.
