Camponesa Builds Dairy Campaign Around Product Fat Content

Camponesa’s campaign, launched on September 9, 2026, presents technical product information as part of its consumer communication. The initiative covers Camponesa Cream and Whole Condensed Milk and combines activity in Minas Gerais and Pernambuco with national campaign messaging.

The company says its Cream contains 17% fat. According to Camponesa, that composition supports the creaminess and texture required in fillings, toppings, sauces and desserts. Its Whole Condensed Milk contains 8% fat, which the company associates with consistency, texture and flavour in preparations including brigadeiros, fillings and puddings.

Confectionery professionals are central to the campaign. A group of confectioners will create material featuring recipes, preparation methods and possible uses for both products. The content is intended to demonstrate how the products perform in everyday kitchen applications rather than relying solely on institutional advertising.

“We constantly take care with the quality of Camponesa products and with the experience of using them in the kitchen,” said Adriana Antunes, the company’s marketing manager. “The campaign is intended to show how characteristics of the composition affect recipe preparation and, at the same time, encourage consumers to try different applications of the products.”

Camponesa also plans to maintain contact with consumers after their initial interaction with the campaign. It is creating Comunidade Camponesa, a WhatsApp broadcast channel that will carry recipes, preparation advice, polls, challenges, product information and promotional activities. The brand says access instructions will be released through its official channels.

The campaign combines digital and offline media, activity at points of sale, content produced by specialists and direct communication through WhatsApp. The initiative was produced by eDairyNews using information published by Correio Web.