Cadbury Launches New Dairy Milk Biscoff Chocolate

Cadbury, often regarded as the nation’s favorite chocolate brand, has introduced its latest innovation: Cadbury Dairy Milk Biscoff. This new product merges the creamy texture of Cadbury Dairy Milk with the crunchy and distinctive taste of Lotus Biscoff biscuits. The collaboration promises to bring together the classic flavors of two iconic brands, creating a unique chocolate experience that appeals to fans of both.

The launch aims to captivate consumer interest in novel flavors and textures while boosting brand excitement and driving growth. To support this release, retailers will benefit from attention-grabbing, co-branded point-of-sale materials featuring the signature purple of Cadbury along with Lotus Biscoff’s bold red branding.

Cadbury Dairy Milk Brand Manager, Connor Gould, expressed excitement about the partnership, highlighting the opportunity to combine two beloved flavors into one enjoyable product. Available from early March, the new chocolate will be offered in various formats, including 105g non-price-marked and 95g price-marked and non-price-marked options.

Furthermore, an above-the-line campaign encompassing social media, influencer partnerships, and seasonal content will keep Cadbury Dairy Milk Biscoff at the forefront of consumer minds throughout the year.