Alileche Initiative Aims to Strengthen Local Dairy Industry in Aguascalientes

The Alileche initiative in Aguascalientes, Mexico, is a local milk production program supported by regional producers and state authorities. It aims to enhance milk availability and bolster the rural economy by providing a nutritious product at an affordable price. The program, in collaboration with companies like Alilácteos and Grupo Gilsa, seeks to increase the presence of local milk in stores, providing an alternative to imported and industrialized products.

Since its inception, Alileche has distributed hundreds of thousands of units, benefiting thousands of families in the region. The initiative sells milk at a preferential price of 15 pesos per bag, ensuring accessibility without compromising quality. This strategy not only supports local producers by allowing them to market both raw and ultra-pasteurized milk directly but also aims to close the gap between production and consumer demand.

Despite challenges in the national dairy market, such as the influx of imported products and volatile shelf prices, programs like Alileche help balance local supply with consumer affordability. Stakeholders believe that strengthening products with regional identity is key to enhancing the competitiveness of Mexico's dairy agro-industry.

The authorities and producers involved in Alileche hope to expand the brand further and aim to triple its monthly sales volume. This growth is expected to position Aguascalientes as a leader in regional dairy solutions that combine nutritional value, support for farmers, and price stability for consumers.