"Cheese sticks" remain a favorite format among Chinese consumers purchasing cheese for children
Source: The DairyNews
As reported by First News Eye, the "cheese sticks" format has successfully captured the attention of consumers in the Chinese market, particularly young parents, with its taste and nutritional value.
"Young parents expect that this innovative form of dairy snacks can satisfy both the taste and nutritional needs of children. The development of this format has helped the dairy industry in China to move in a new direction amidst declining production and consumption of liquid milk," the publication writes.
Analysts note that an important trend in the development of this segment is the increasing awareness of consumers about food ingredients.
"There are many varieties of cheese sticks with additives, however, today traditional cheese sticks have begun to attract the attention of consumers who have higher requirements for the product composition. This phenomenon indicates an inevitable stage of industry development from emergence to maturity," analysts quoted by the publication say.
The main requirements of Chinese consumers remain the combination of benefits and taste, authenticity. The popularity of cheese sticks further expands the boundaries of the cheese industry and contributes to the increased consumption of more cheese categories, such as sliced cheese, spreadable cheese, and melted cheese.
It is expected that cheeses in the coming years will also be widely used in Western-style fast food, light snacks, and for creating new tea drinks and more beneficial usage scenarios. In addition, the choice of different consumption scenarios, such as adding unique cheese sauces to light snacks or tasting exquisite cheeses from different countries at family gatherings, can effectively stimulate consumer interest in purchasing and consuming again.
"Cheese sticks may gradually evolve into a broader, richer, and higher-quality cheese consumption ecosystem and continue to write a new chapter in the history of cheese making in China," analysts are confident.
Analysts note that an important trend in the development of this segment is the increasing awareness of consumers about food ingredients.
"There are many varieties of cheese sticks with additives, however, today traditional cheese sticks have begun to attract the attention of consumers who have higher requirements for the product composition. This phenomenon indicates an inevitable stage of industry development from emergence to maturity," analysts quoted by the publication say.
The main requirements of Chinese consumers remain the combination of benefits and taste, authenticity. The popularity of cheese sticks further expands the boundaries of the cheese industry and contributes to the increased consumption of more cheese categories, such as sliced cheese, spreadable cheese, and melted cheese.
It is expected that cheeses in the coming years will also be widely used in Western-style fast food, light snacks, and for creating new tea drinks and more beneficial usage scenarios. In addition, the choice of different consumption scenarios, such as adding unique cheese sauces to light snacks or tasting exquisite cheeses from different countries at family gatherings, can effectively stimulate consumer interest in purchasing and consuming again.
"Cheese sticks may gradually evolve into a broader, richer, and higher-quality cheese consumption ecosystem and continue to write a new chapter in the history of cheese making in China," analysts are confident.
