Yili Group Launches First U.S. Flagship Store in Los Angeles
Source: The DairyNews
Yili Group, a leading Asian dairy giant, has officially expanded its footprint in the United States with the opening of its first flagship store located in the 99 Ranch Market at The Shops at Santa Anita in Los Angeles, California. This strategic move comes after the U.S. Food and Drug Administration (FDA) approved several of Yili's products, including AMBPOMIAL and Youngfun liquid dairy products, as well as Chocliz, Bitter Coffee, and Yili Ranch.
The 99 Ranch Market, recognized as one of the largest Asian supermarket chains in the U.S., provides an ideal platform for Yili to introduce its diverse product lines to American consumers. These lines encompass liquid milk, milk powder, ice cream, and butter, building on the earlier U.S. introduction of Kabrita goat milk infant formula and Westgold butter products.
The flagship store's launch was met with enthusiastic consumer responses, underscored by promotional events and free product sampling. This reception highlights the potential for Yili's products in the competitive U.S. dairy market, known for its stringent quality standards and established dairy brands.
Yong You, Head of Walong Marketing Inc., Yili’s U.S. distributor, emphasized the company’s commitment to leveraging its network to introduce Yili’s high-quality products to more American households. This partnership aims to capitalize on Yili’s global reputation for quality and its strategic approach to international markets.
Yili's adherence to top international dairy standards is a cornerstone of its business philosophy, ensuring that its products meet the rigorous health and nutritional standards of various regions, including the U.S., the EU, Australia, New Zealand, and Japan. This commitment is part of Yili's broader strategy to enhance its global presence, which includes operating 15 R&D centers and 81 production bases worldwide, with products available in over 60 countries.
As Yili continues to navigate the U.S. market, its focus remains on delivering high-quality, nutritious dairy products to consumers globally, reinforcing its position as a leader in the international dairy industry.
The flagship store's launch was met with enthusiastic consumer responses, underscored by promotional events and free product sampling. This reception highlights the potential for Yili's products in the competitive U.S. dairy market, known for its stringent quality standards and established dairy brands.
Yong You, Head of Walong Marketing Inc., Yili’s U.S. distributor, emphasized the company’s commitment to leveraging its network to introduce Yili’s high-quality products to more American households. This partnership aims to capitalize on Yili’s global reputation for quality and its strategic approach to international markets.
Yili's adherence to top international dairy standards is a cornerstone of its business philosophy, ensuring that its products meet the rigorous health and nutritional standards of various regions, including the U.S., the EU, Australia, New Zealand, and Japan. This commitment is part of Yili's broader strategy to enhance its global presence, which includes operating 15 R&D centers and 81 production bases worldwide, with products available in over 60 countries.
As Yili continues to navigate the U.S. market, its focus remains on delivering high-quality, nutritious dairy products to consumers globally, reinforcing its position as a leader in the international dairy industry.
