USDEC: US Dairy Industry Prioritizes Global Market Presence
Source: The DairyNews
Emphasizing the significance of a robust and sustained presence in crucial global markets, the recent USDEC Annual Membership Meeting underscored the vital role of engagement for the U.S. dairy sector.
Krysta Harden, USDEC President and CEO, highlighted the necessity for direct interactions with stakeholders across the industry, affirming USDEC's commitment to fostering demand and trust in U.S. dairy products worldwide.
While reaffirming the industry's domestic roots, Harden emphasized the growing importance of exports in addressing global food sustainability challenges, echoed by speakers providing insights into Latin American and Chinese markets.
With a strategic focus on regions like China, Latin America, Southeast Asia, and more, USDEC's global footprint emerges as pivotal for the industry's success.
Latin American markets, in particular, offer promising opportunities, emphasizing collaboration and tailored market strategies, as articulated by industry experts at the meeting.
In reference to Latin America, Harden emphasized the importance of collaboration, stating, "We share so many common issues and challenges that necessitate working together."
Several speakers at the meeting agreed the opportunities are encouraging for U.S. dairy suppliers. Those speakers included Luz Maria de la Mora, Mexico’s former vice minister from the Secretaria de Economia; Edgar Vasquez, former Peruvian Minister of Trade; René Sanchez, marketing manager, Suministros y Alimentos; Aura Hernández, purchasing manager, Centurion Foods; Emilio Ho, CEO of Grupo Chela; Rodrigo Fernandez, chief of USDEC’s Mexico and Central America office; and Monica Ganley, USDEC senior director, Global Trade Analysis, who is based in Argentina.
Across the entire region, when the economy grows, dairy demand grows, said Fernandez. And the economy at present is on a growth streak.
“The key to maximizing opportunity will be determining the best products for each market and working to develop the market in a consistent way,” said Ganley.
That includes being a consistent presence in the actual market—visiting regularly to observe and meet face-to-face with buyers and customers. In-person, in-market meetings were one of the critical recommendations voiced by virtually every speaker.
“See the region as a partner,” said Fernandez. Work with manufacturers, work with the foodservice sector, to help them learn how to use dairy ingredients and cheese and how they might align with the local diet.
Despite geopolitical challenges, USDEC emphasized the necessity of maintaining a strong presence in China, with upcoming initiatives aimed at fostering growth in this crucial market.
Additionally, the meeting witnessed the launch of the Excellence in Exports (ExEx) Awards Program, recognizing outstanding contributions to expanding U.S. dairy business internationally.
In a tribute to industry leadership, the meeting honored Mike Durkin, President of Leprino Foods, with the inaugural Lifetime Achievement Award for his visionary contributions to advancing American dairy globally.
While reaffirming the industry's domestic roots, Harden emphasized the growing importance of exports in addressing global food sustainability challenges, echoed by speakers providing insights into Latin American and Chinese markets.
With a strategic focus on regions like China, Latin America, Southeast Asia, and more, USDEC's global footprint emerges as pivotal for the industry's success.
Latin American markets, in particular, offer promising opportunities, emphasizing collaboration and tailored market strategies, as articulated by industry experts at the meeting.
In reference to Latin America, Harden emphasized the importance of collaboration, stating, "We share so many common issues and challenges that necessitate working together."
Several speakers at the meeting agreed the opportunities are encouraging for U.S. dairy suppliers. Those speakers included Luz Maria de la Mora, Mexico’s former vice minister from the Secretaria de Economia; Edgar Vasquez, former Peruvian Minister of Trade; René Sanchez, marketing manager, Suministros y Alimentos; Aura Hernández, purchasing manager, Centurion Foods; Emilio Ho, CEO of Grupo Chela; Rodrigo Fernandez, chief of USDEC’s Mexico and Central America office; and Monica Ganley, USDEC senior director, Global Trade Analysis, who is based in Argentina.
Across the entire region, when the economy grows, dairy demand grows, said Fernandez. And the economy at present is on a growth streak.
“The key to maximizing opportunity will be determining the best products for each market and working to develop the market in a consistent way,” said Ganley.
That includes being a consistent presence in the actual market—visiting regularly to observe and meet face-to-face with buyers and customers. In-person, in-market meetings were one of the critical recommendations voiced by virtually every speaker.
“See the region as a partner,” said Fernandez. Work with manufacturers, work with the foodservice sector, to help them learn how to use dairy ingredients and cheese and how they might align with the local diet.
Despite geopolitical challenges, USDEC emphasized the necessity of maintaining a strong presence in China, with upcoming initiatives aimed at fostering growth in this crucial market.
Additionally, the meeting witnessed the launch of the Excellence in Exports (ExEx) Awards Program, recognizing outstanding contributions to expanding U.S. dairy business internationally.
In a tribute to industry leadership, the meeting honored Mike Durkin, President of Leprino Foods, with the inaugural Lifetime Achievement Award for his visionary contributions to advancing American dairy globally.
23.09.2024
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