Unraveling the Health Quandary of the High-Protein Dairy Boom
Source: The DairyNews
Danone's Latest Venture Raises Questions on the Healthiness of High-Protein Dairy Products.
As Danone enters the high-protein dairy market in the UK with its GetPRO range, the spotlight intensifies on the health aspect of these products. The surge in demand for high-protein dairy, from cheese to yogurt, has consumers questioning the true health benefits behind the muscle-building and nutritional claims.
Highlighted at the Anuga 2023 trade show in Cologne, Germany, the booming market showcased various high-protein dairy items. From low-fat profiles to innovative formats like high-protein cheese bars, the industry is witnessing a dynamic shift, appealing to diverse consumer preferences.
Despite being promoted as 'healthy' due to their low-fat, low-sugar, and high-protein content, a closer examination of high-protein yogurts' ingredient lists reveals the inclusion of additives like artificial sweeteners, starches, gums, and plant oils. The critical question arises: Can products laden with these additives genuinely be deemed 'healthy'?
Danone UK & Ireland, the force behind GetPRO, defends the 'healthy' label by emphasizing nutritional quality. Although the products fall into the ultra-processed foods category, the company asserts that adherence to non-HFSS standards, no added sugars, and the use of additives recognized as safe by regulatory bodies make GetPRO a healthy option.
The debate on lengthy ingredient lists is addressed by acknowledging that additional elements do not inherently equate to 'unhealthy.' Danone underscores its commitment to educating consumers about added ingredients, especially those contributing essential health benefits, such as extra vitamins and minerals.
Highlighted at the Anuga 2023 trade show in Cologne, Germany, the booming market showcased various high-protein dairy items. From low-fat profiles to innovative formats like high-protein cheese bars, the industry is witnessing a dynamic shift, appealing to diverse consumer preferences.
Despite being promoted as 'healthy' due to their low-fat, low-sugar, and high-protein content, a closer examination of high-protein yogurts' ingredient lists reveals the inclusion of additives like artificial sweeteners, starches, gums, and plant oils. The critical question arises: Can products laden with these additives genuinely be deemed 'healthy'?
Danone UK & Ireland, the force behind GetPRO, defends the 'healthy' label by emphasizing nutritional quality. Although the products fall into the ultra-processed foods category, the company asserts that adherence to non-HFSS standards, no added sugars, and the use of additives recognized as safe by regulatory bodies make GetPRO a healthy option.
The debate on lengthy ingredient lists is addressed by acknowledging that additional elements do not inherently equate to 'unhealthy.' Danone underscores its commitment to educating consumers about added ingredients, especially those contributing essential health benefits, such as extra vitamins and minerals.
