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Unilever CEO Hein Schumacher looks to bolt-on acquisitions in pursuit of “premiumisation” agenda

Source: The DairyNews
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Unilever's CEO, Hein Schumacher, is strategically leveraging bolt-on acquisitions as part of his premiumisation agenda within the comprehensive Growth Action Plan unveiled in October. In a recent 'fireside' chat event hosted by Barclays, Schumacher emphasized key differences in his approach, focusing on doing fewer impactful initiatives to drive top-line growth through market development and product superiority.
Unilever CEO Hein Schumacher looks to bolt-on acquisitions in pursuit of “premiumisation” agenda
Addressing queries from Warren Ackermann, the head of consumer staples at Barclays, Schumacher highlighted his commitment to simplifying Unilever's portfolio by removing approximately 20% of Stock Keeping Units (SKUs) in Europe. Emphasizing premiumisation, impactful innovation, and cost savings, Schumacher aims to restore volumes and gross margins to pre-pandemic levels, approximately 44%.

Schumacher expressed his intent to eliminate complexity from the portfolio, emphasizing a strategic approach to fill gaps in the premium segment through targeted bolt-on acquisitions. The CEO's actions align with his vision of creating a more focused and impactful product portfolio.

In pursuit of these objectives, Schumacher has initiated a reorganization of the management structure using internal personnel, effective from January 1. The Growth Action Plan places significant emphasis on Unilever's "30 power brands," marking a key focus area as the company charts its course for renewed competitiveness in the market.


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