World 01.02.2024

The global kefir market is growing at a rate of 6.8% per year

Source: The DairyNews
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The "Kefir Global Market Report 2024" report has been added to ResearchAndMarkets.com.
The global kefir market is growing at a rate of 6.8% per year
The report underlines the robust expansion of the kefir market from $1.86 billion in 2023 to an estimated $1.99 billion in 2024, achieving a compound annual growth rate (CAGR) of 6.8%. This remarkable growth trajectory is attributed to the surging recognition of probiotic foods, preference for natural and functional products, and the consumer shift towards a health-conscious lifestyle.

The publication emphasizes the burgeoning demand for non-dairy kefir options, aligning with dietary preferences and nutritional trends. Asia-Pacific is heralded as the fastest-growing region in the kefir market, with North America holding the largest market share as of 2023.
  • Milk kefir and water kefir variants adapt to consumer demands for diversity in probiotic sources.
  • Expanded distribution channels and online retail contribute to kefir's accessibility and market penetration.
  • Plant-based and non-dairy kefir products emerge to meet vegan and lactose-intolerant consumer needs.
  • Innovative product launches, such as kefir-based snacks and beverages, expand kefir's appeal and usage.

Commitment to research in kefir health benefits beyond gut health stimulates market growth.

The Kefir Global Market Report 2024 offers dynamic market segmentation, key player strategies, and competitive analysis that crucially inform business decisions. It analyses trends like the growing inclusion of kefir in functional beverages and its role in the health and wellness trend, supported by compelling industry data.
Aaron Smith
Aaron Smith
Professor of Agricultural and Resource Economics at the University of California
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Dr. Sylvain Charlebois
Dr. Sylvain Charlebois
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February 2024
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