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Since 2021, Danone has invested more than 200 million euros in innovation

World 24.06.2024
Source: The DairyNews
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During a company webinar, Isabelle Esser, Chief Officer for Research & Innovation and Quality & Food Safety at Danone, discussed Danone's current innovation portfolio.
Since 2021, Danone has invested more than 200 million euros in innovation
Source: company
According to the expert, who presented the company's results for the two years from 2021 to 2023, the investments span all categories of Danone products. The main areas of investment in innovation and competitiveness enhancement are linked to changes in recipes, regenerative agriculture, and packaging transformation.

"Currently, Danone's portfolio is the healthiest in the sector, with 89% of sales coming from healthy eating products," the company experts stated.

Investments in creating an outstanding portfolio have grown 3.5 times since 2021, according to Danone representatives.

Danone is set to advance its position in the health and nutrition sector, building on a solid foundation established over the past two years. The company plans to enhance its portfolio by focusing on key areas such as Protein and Gut Health, while also expanding its business models in the Away-from-home and Medical Nutrition sectors.

Under the leadership of CEO Antoine de Saint-Affrique, Danone aims to broaden its geographic reach and adapt its operations to better serve the evolving needs of consumers and patients. Saint-Affrique highlighted the transformation at Danone, stating, "The Danone of today vastly differs from what it was two years ago. With robust fundamentals now in place, we are poised to transform into a science-based, consumer and patient-centric organization."

He further emphasized the critical role of health in the food industry, which he believes is on the brink of significant changes. "Health and the role food plays in health will become more critical than ever. We are well-prepared to lead in this new era, thanks to our unique focus on health-driven missions," Saint-Affrique added.

This strategic shift marks Danone's commitment to not only keeping pace with global health trends but also leading the charge in innovating food solutions that promote better health outcomes.

Danone experts also note that as of 2023, the market size for gut health products is 120 billion euros. The sector's average annual growth rate is 7% per year over the next five years. This is an important indicator for informed investments for all market participants.
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