Pure Ice Cream to Invest $21.7M in Dubai Production Facility
Source: DairyNews.today
Pure Ice Cream, owner of the renowned Kwality ice cream brand, has announced an AED 80 million (approx. $21.7 million) investment to establish a new production facility in Dubai’s food and beverage zone within Dubai Industrial City (DIC).
Scheduled for completion by 2026, the facility will occupy a 160,000-square-foot building on a 246,000-square-foot site, significantly expanding Pure Ice Cream’s production capacity and strengthening its international market presence.
The new plant will boost Pure Ice Cream’s annual production by 300%, allowing it to reach a total output of 30 million liters annually. This expansion supports the company's growth in key markets across the Gulf Cooperation Council (GCC) region, the United States, Africa, and Southeast Asia. Designed to generate over 300 new jobs, the facility will feature both fully and semi-automated manufacturing systems, emphasizing operational efficiency and quality control.
In alignment with the UAE’s National Food Security Strategy 2051, the facility will adhere to stringent environmental and food safety standards, including ISO 14001 for environmental management and FSSC22000 for food safety. Pure Ice Cream’s sustainability initiatives reflect broader regional goals of fostering a resilient and resource-efficient food production sector.
Commenting on the development, Saud Abu Alshawareb, Executive Vice President of TECOM Group, highlighted the strategic value of Pure Ice Cream’s new facility within DIC, stating, “The launch of Pure Ice Cream's facility at Dubai Industrial City offers a powerful proof point of these visions in action, and its addition to our district's thriving F&B zone is a tangible manifestation of the UAE's National Food Security Strategy 2051. We welcome such partners in our journey towards a resilient, sustainable, and prosperous future for the country.”
This investment underscores Pure Ice Cream’s commitment to innovation, sustainability, and strategic expansion, reinforcing Dubai Industrial City’s role as a pivotal hub for food and beverage production within the UAE.
The new plant will boost Pure Ice Cream’s annual production by 300%, allowing it to reach a total output of 30 million liters annually. This expansion supports the company's growth in key markets across the Gulf Cooperation Council (GCC) region, the United States, Africa, and Southeast Asia. Designed to generate over 300 new jobs, the facility will feature both fully and semi-automated manufacturing systems, emphasizing operational efficiency and quality control.
In alignment with the UAE’s National Food Security Strategy 2051, the facility will adhere to stringent environmental and food safety standards, including ISO 14001 for environmental management and FSSC22000 for food safety. Pure Ice Cream’s sustainability initiatives reflect broader regional goals of fostering a resilient and resource-efficient food production sector.
Commenting on the development, Saud Abu Alshawareb, Executive Vice President of TECOM Group, highlighted the strategic value of Pure Ice Cream’s new facility within DIC, stating, “The launch of Pure Ice Cream's facility at Dubai Industrial City offers a powerful proof point of these visions in action, and its addition to our district's thriving F&B zone is a tangible manifestation of the UAE's National Food Security Strategy 2051. We welcome such partners in our journey towards a resilient, sustainable, and prosperous future for the country.”
This investment underscores Pure Ice Cream’s commitment to innovation, sustainability, and strategic expansion, reinforcing Dubai Industrial City’s role as a pivotal hub for food and beverage production within the UAE.