Outshine Launches Fruit & Yogurt Smoothie Cocktail Kits Inspired by TikTok Trends
Source: The DairyNews
This summer, Outshine is tapping into the vibrant TikTok trend of easy, fruity cocktails with its latest offering: the limited-edition Fruit Cocktail Kit. Known for its on-the-go smoothie pouches that combine real fruit and nonfat yogurt without added sugar, the Arlington, Virginia-based company is now encouraging its customers to get creative with their summer beverages.
Inspired by TikTok's love for simple, fruit-loaded drinks and the inventive ways parents utilize leftover kids’ snack pouches, Outshine's Fruit Cocktail Kit is designed as the perfect tool for crafting delicious drinks like Peach Raspberry Bellinis, Blueberry Pear Mimosas, or Strawberry Coconut Coladas. These kits cater to various settings, whether it’s a sunny day at the beach, a casual picnic, or just a relaxing afternoon at home.
Leili Riegel, the brand lead for Outshine Fruit & Yogurt Smoothies, highlights the emotional connection people have with food, saying, "Nearly two-thirds of people view food as their love language. At Outshine, we're all about expressing love through fun and delightful treats." Riegel emphasizes that the smoothie kits not only offer a novel way to enjoy a refreshing cocktail but also provide a moment of self-indulgence that's easily accessible.
As part of the launch and to celebrate National Smoothie Day on June 21, Outshine is offering fans a chance to win one of these Fruit Cocktail Kits. Each kit includes a selection of Fruit & Yogurt Smoothie pouches in flavors like Blueberry Pear, Peach Raspberry, and Strawberry Coconut, along with two cocktail glasses, a cocktail stirrer, and a $25 gift card for additional ingredients. Fans interested in entering the giveaway can find details and the official rules on the @OutshineSnacks Instagram page through June 22.
Leili Riegel, the brand lead for Outshine Fruit & Yogurt Smoothies, highlights the emotional connection people have with food, saying, "Nearly two-thirds of people view food as their love language. At Outshine, we're all about expressing love through fun and delightful treats." Riegel emphasizes that the smoothie kits not only offer a novel way to enjoy a refreshing cocktail but also provide a moment of self-indulgence that's easily accessible.
As part of the launch and to celebrate National Smoothie Day on June 21, Outshine is offering fans a chance to win one of these Fruit Cocktail Kits. Each kit includes a selection of Fruit & Yogurt Smoothie pouches in flavors like Blueberry Pear, Peach Raspberry, and Strawberry Coconut, along with two cocktail glasses, a cocktail stirrer, and a $25 gift card for additional ingredients. Fans interested in entering the giveaway can find details and the official rules on the @OutshineSnacks Instagram page through June 22.
