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Myprotein Introduces Convenient Ready-Made Protein Pancake Line

World 01.04.2024
Source: The DairyNews
213 EN 中文 DE FR عربى
Myprotein, a prominent UK-based nutrition brand, has unveiled a new range of ready-made chilled protein pancakes in collaboration with BakeAway, a renowned pastry and dough manufacturer.
Myprotein Introduces Convenient Ready-Made Protein Pancake Line
Crafted to cater to the needs of health-conscious consumers, each pack of high-protein pancakes boasts 25g of protein, 95.5 calories, and 2.8g of fat, promising a delectable treat while aligning with nutritional goals.

Available in cocoa and plain variants, these Myprotein pancakes offer versatility in preparation, whether pan-heated, microwaved, or oven-warmed, presenting a convenient meal option for individuals leading fast-paced lifestyles.

Gareth Gray, Head of Licensing and Partnerships at Myprotein, expressed enthusiasm about the launch, stating, "Our ready-made protein pancakes are a game-changer for busy individuals seeking nutritious snacks and meals that seamlessly fit into their routines. By partnering with BakeAway, we've simplified the enjoyment of protein-packed pancakes, eliminating the hassle associated with preparing them from scratch."

Gray emphasized the product's culmination of over a year of collaboration with BakeAway, underscoring Myprotein's commitment to providing accessible protein options across the ready-to-drink (RTD) and ready-to-eat (RTE) markets.

He added, "This launch is part of our ongoing strategy to deliver convenient protein solutions, catering to diverse consumer preferences. We're excited to receive feedback from our customers."

In addition to the protein pancake launch, Myprotein recently announced a collaboration with Jimmy’s to introduce a protein-enriched RTD iced coffee, further expanding its range of protein-enhanced offerings.

The new protein pancake range is currently available for purchase at an RRP of £2.35 in Morrison’s stores across the UK, with plans for wider retail distribution in the coming months, providing consumers with accessible and nutritious breakfast options.
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Jon Patterson
Owner of Patterson Farms in Cayuga County and director of the Northeast Dairy Producers Association.
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April 2024
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