Muscle Milk Unveils Limited-Edition S’mores Flavor for Autumn
Source: DairyNews.today
PepsiCo-owned Muscle Milk is launching a new limited-edition s’mores flavor, perfectly timed for the autumn season. The new offering aims to evoke the nostalgic taste of campfires while catering to health-conscious consumers seeking a seasonal treat.
This release marks Muscle Milk's first foray into seasonal flavors, designed to support active lifestyles with a blend of indulgence and nutrition. The Muscle Milk S’mores Protein Shake combines the rich flavors of chocolate, marshmallow, and graham cracker, making it an ideal choice for post-workout recovery or daily nutritional needs.
Each 11oz bottle of the new s’mores flavor packs 25g of protein, 170 calories, and zero sugar, and is fortified with essential nutrients such as fiber, vitamin A, calcium, and vitamin D.
Originally developed by CytoSport, Muscle Milk was acquired by Hormel Foods in 2014, before being purchased by PepsiCo in 2019, further solidifying its presence in the health and fitness market.
Marissa Pines, Senior Marketing Director for Gatorade, another brand under the CytoSport portfolio, emphasized the timing of the release: "Fall is the perfect season to enjoy new flavors. With active adults seeking more protein, the limited-batch Muscle Milk S’mores Protein Shakes deliver a delicious s’mores taste with 25g of protein, all in a convenient grab-and-go package."
The new flavor will be available for purchase starting the week of September 8, both on Amazon and at retailers across the United States. This launch follows Muscle Milk's recent introduction of its first-ever Plant Protein line earlier this year, demonstrating the brand's commitment to diversifying its product offerings to meet evolving consumer preferences.
Each 11oz bottle of the new s’mores flavor packs 25g of protein, 170 calories, and zero sugar, and is fortified with essential nutrients such as fiber, vitamin A, calcium, and vitamin D.
Originally developed by CytoSport, Muscle Milk was acquired by Hormel Foods in 2014, before being purchased by PepsiCo in 2019, further solidifying its presence in the health and fitness market.
Marissa Pines, Senior Marketing Director for Gatorade, another brand under the CytoSport portfolio, emphasized the timing of the release: "Fall is the perfect season to enjoy new flavors. With active adults seeking more protein, the limited-batch Muscle Milk S’mores Protein Shakes deliver a delicious s’mores taste with 25g of protein, all in a convenient grab-and-go package."
The new flavor will be available for purchase starting the week of September 8, both on Amazon and at retailers across the United States. This launch follows Muscle Milk's recent introduction of its first-ever Plant Protein line earlier this year, demonstrating the brand's commitment to diversifying its product offerings to meet evolving consumer preferences.
