Muscle Milk Launches Plant-Based Protein Shakes with Star-Studded Marketing Campaign
Source: The DairyNews
Muscle Milk, under the CytoSport Inc. banner, has expanded its product offerings by venturing into the plant-based sector with the launch of its new line of protein shakes.
The Muscle Milk Plant Protein shakes boast 30 grams of protein per serving and are available in two flavors: Chocolate and Caramel Vanilla. This marks the brand’s first foray into plant-based sports nutrition.
Designed to support muscle recovery post-exercise, these shakes are not only rich in protein but also contain all nine essential amino acids, making them a complete protein source. They are also an excellent source of vitamin B12 and a good source of iron.
To coincide with the product launch, Muscle Milk has unveiled a new marketing campaign titled “Strength For It All,” featuring sports icons Candace Parker, a retired WNBA player, and MLB’s Julio Rodriguez. The campaign aims to elevate the brand’s visibility and appeal to a broad audience.
The new Muscle Milk Plant Protein shakes are now available for purchase nationwide, as well as online through Amazon.com. Pricing is set at $4.99 for a single 11-ounce bottle, and $10.99 for a four-pack, offering consumers both convenience and affordability.
Designed to support muscle recovery post-exercise, these shakes are not only rich in protein but also contain all nine essential amino acids, making them a complete protein source. They are also an excellent source of vitamin B12 and a good source of iron.
To coincide with the product launch, Muscle Milk has unveiled a new marketing campaign titled “Strength For It All,” featuring sports icons Candace Parker, a retired WNBA player, and MLB’s Julio Rodriguez. The campaign aims to elevate the brand’s visibility and appeal to a broad audience.
The new Muscle Milk Plant Protein shakes are now available for purchase nationwide, as well as online through Amazon.com. Pricing is set at $4.99 for a single 11-ounce bottle, and $10.99 for a four-pack, offering consumers both convenience and affordability.
