Mondelēz International and Lotus Bakeries form strategic alliance to grow Biscoff Brand in India and develop co-branded chocolate products
The partnership will also focus on developing co-branded chocolate products that combine the unique taste and texture of Biscoff® with Mondelēz’s iconic Cadbury and Milka brands in Europe, with potential for global expansion. These new products are set to delight consumers with innovative flavors and formats, with initial launches expected in early 2025.
Dirk Van de Put, Chair and CEO of Mondelēz International, expressed enthusiasm about the partnership, stating, “This collaboration will accelerate our strategic focus on the cookies category by introducing the beloved Biscoff® brand to a wider audience in India. Additionally, we are excited to innovate within the chocolate category in Europe, strengthening the loyalty to our iconic brands.”
Jan Boone, CEO of Lotus Bakeries, added, “We are thrilled to partner with Mondelēz, the world’s leading cookie company. Their commercial expertise and market presence in India are invaluable as we expand our distribution. We are equally excited to merge our Biscoff® brand with Mondelēz’s top chocolate brands, creating delightful new products for consumers.”
This strategic alliance positions both companies to capitalize on growth opportunities in the cookie and chocolate markets, with a shared commitment to innovation and quality driving their joint efforts.