Manchester City Secures Strategic Partnership with China’s Yili Group
Source: DairyNews.today
In a significant move to expand its global reach, Premier League champions Manchester City have announced a new regional partnership with Yili Group, one of China’s leading dairy producers.
This multi-year agreement designates Yili as Manchester City’s official dairy partner, enhancing the football club's presence across China and Southeast Asia.
The partnership will see Manchester City’s branding and player profiles prominently featured on Yili’s dairy products throughout these regions. This collaboration is expected to include a range of content creation and marketing campaigns designed to engage the club’s rapidly growing fanbase in these key markets.
David Tang, Chief Executive Officer of City Football Group China, expressed enthusiasm about the deal, stating, "Yili Group is a well-established and respected brand with a significant consumer base in the region. We are excited to work together as we continue to expand our fanbase across China and Southeast Asia."
Yili Group, known for its commitment to quality and innovation, recently served as a sponsor partner for the 2024 Asian Cup in Qatar. Xu Ke, Vice President of Yili Group, highlighted the shared values between the two organizations, saying, "Both Yili and Manchester City Football Club are dedicated to offering high-quality products and services. Our partnership is rooted in our aligned visions for development. We are eager to collaborate in brand promotion, event marketing, and fan activities, contributing to the growth of global sports and health."
This strategic partnership not only strengthens Manchester City’s influence in Asia but also aligns Yili with one of the most successful football clubs in the world, enhancing its brand recognition on an international scale. The collaboration promises to deliver mutual benefits, leveraging the popularity of Manchester City to boost Yili’s brand presence while simultaneously engaging and expanding the club’s fan community in a region where football's popularity is on the rise.
The partnership will see Manchester City’s branding and player profiles prominently featured on Yili’s dairy products throughout these regions. This collaboration is expected to include a range of content creation and marketing campaigns designed to engage the club’s rapidly growing fanbase in these key markets.
David Tang, Chief Executive Officer of City Football Group China, expressed enthusiasm about the deal, stating, "Yili Group is a well-established and respected brand with a significant consumer base in the region. We are excited to work together as we continue to expand our fanbase across China and Southeast Asia."
Yili Group, known for its commitment to quality and innovation, recently served as a sponsor partner for the 2024 Asian Cup in Qatar. Xu Ke, Vice President of Yili Group, highlighted the shared values between the two organizations, saying, "Both Yili and Manchester City Football Club are dedicated to offering high-quality products and services. Our partnership is rooted in our aligned visions for development. We are eager to collaborate in brand promotion, event marketing, and fan activities, contributing to the growth of global sports and health."
This strategic partnership not only strengthens Manchester City’s influence in Asia but also aligns Yili with one of the most successful football clubs in the world, enhancing its brand recognition on an international scale. The collaboration promises to deliver mutual benefits, leveraging the popularity of Manchester City to boost Yili’s brand presence while simultaneously engaging and expanding the club’s fan community in a region where football's popularity is on the rise.
