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Handel's Homemade Appoints Jennifer Schuler as New CEO

USA 21.03.2024
Source: The DairyNews
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Handel's Homemade Ice Cream has announced the appointment of Jennifer Schuler as its new CEO. Schuler brings a wealth of experience in marketing and franchise management to her new role, having previously served in leadership positions at prominent brands.
Handel's Homemade Appoints Jennifer Schuler as New CEO
Andrew Brennan, a board member for Handel’s Homemade Ice Cream, expressed excitement about Schuler's appointment, citing her relevant capabilities and track record of success in franchise leadership. With Handel's being a renowned brand with a strong franchise network, Brennan believes Schuler's leadership will further drive the company's momentum and growth.

Prior to joining Handel’s, Schuler held various leadership positions at Wetzel’s Pretzels, including Chief Marketing Officer, President, and CEO. Under her leadership, Wetzel’s Pretzels experienced significant growth, expanding its store count and achieving impressive sales volumes.

Schuler's professional background also includes roles at General Mills, a private equity-backed consumer healthcare company, and an education technology start-up. With her diverse experience, Schuler is well-equipped to lead Handel's Homemade Ice Cream into its next phase of growth.

In her new role, Schuler expressed enthusiasm about Handel's rich legacy and the brand's potential for expansion. She highlighted the brand's strong sales performance across multiple states and its appeal to new franchisees.

"It's an exciting time to be part of this organization as it’s poised for dynamic growth. Rarely do you encounter a brand with such a rich legacy, seamlessly intertwined with an unprecedented opportunity for new franchisees to expand," said Schuler.

With Schuler at the helm, Handel's Homemade Ice Cream is poised to continue delighting customers and driving success across its franchise network.
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