Digital Financial Inclusion for India's Dairy Farmers: Digivriddhi's Journey

In India, a nation where more than 80 million dairy farmers form the backbone of rural livelihoods, Digivriddhi aims to transform access to efficient financial services. This mission is led by its founder, a veteran of India's digital banking revolution.

From Aadhaar to Agriculture: A Vision Rooted in Inclusion

Having contributed to India's fintech transformation with the Aadhaar Enabled Payment System and the Bharat banking stack, Digivriddhi's founder realized a personal mission to bring digital financial inclusion to India's grassroots. Officially founded on December 17, 2019, by Ragavan Venkatesan in Bangalore, Digivriddhi combines 'Digital' with 'Vriddhi'—Sanskrit for growth—aiming to deliver financial services to dairy farmers' doorsteps.

One Platform, Three Pillars: A Seamless Dairy Fintech Ecosystem

Digivriddhi's platform, uniquely tailored for the dairy sector, combines banking, insurance, and marketplace functionalities. It provides loan disbursement in 3-72 hours, digital bovine insurance, doorstep financing, and a marketplace platform, addressing the voids traditional banks and insurance firms leave.

Culture of Agility: Teamwork in Action

The company champions a flat team structure to drive innovation and responsiveness. Employees are encouraged to move swiftly and enact solutions with tangible results.

Market Opportunity: A Dairy Revolution in the Making

Projected to grow from Rs 14.9 trillion to Rs 31.2 trillion by 2028, India's dairy industry offers immense opportunity for fintech innovations. Digivriddhi is uniquely positioned with a focus on marginalized rural dairy farmers.

Backed by Trust: Growth, Funding, and Recognition

Having raised nearly Rs 100 crore to date and reaching Series B funding, Digivriddhi continues its expansion across Indian states. Partnerships with the RBI Innovation Hub and others bolster its credibility.

Resilience and Resolve: Navigating Challenges

Despite launching before the COVID-19 pandemic, the company navigated hurdles with persistence. It plans to transition rural users to a self-service model as digital literacy increases.

Scaling Impact Nationally and Beyond

As it celebrates five years, Digivriddhi aims for national depth and international expansion, setting a global standard for inclusive dairy finance.