Danone Expands UK Dairy Lineup with New Skyr Introduction

Danone, a leading global food company, is making strides to deepen its dairy offerings in the United Kingdom by unveiling its new Skyr line. This Icelandic-style yogurt is renowned for its thick and creamy texture, naturally high protein content, being fat-free and rich in calcium, catering to the health-conscious consumer market.

Having observed substantial consumer interest and a corresponding increase in yogurt sales in other parts of Europe, particularly in France where the introduction of Skyr has driven a 29% boost in sales volume since 2019, Danone sees an opportune moment to expand its Skyr offering in the UK market.

The variety of Skyr soon to grace UK shelves will be available in several packaging types and flavors: 800g Natural (RRP £3.30), 480g Natural (RRP £2.25), 150g Natural & Strawberry (RRP £1.10), and 270ml Vanilla and Strawberry beverages (RRP £1.50).

Commenting on this strategic launch, Tom Hickton, Dairy Marketing Director for Danone UK & Ireland, stated, “After witnessing the growth of Skyr in other markets, we're thrilled to introduce Danone Skyr to the UK. Our Skyr range offers a delicious option for consumers seeking naturally high-protein, fat-free products. Danone Skyr’s unique offering stands out in the market with its thick and creamy texture and mild taste. We believe it will be a popular choice among health-conscious shoppers.”