Danone Ceases Sales of Plant-Based Offerings "Silk Nextmilk" and "So Delicious Dairy Free Wondermilk" in US Market
Source: The DairyNews
Danone, the France-based dairy giant, has recently confirmed the discontinuation of two popular plant-based milk options from its US shelves. In 2023, Danone ceased the sale of Silk Nextmilk and So Delicious Dairy Free Wondermilk in response to shifting consumer preferences.
The decision to pull these products reflects Danone's strategic focus on innovation and meeting evolving consumer demands. The company emphasized its commitment to enhancing its product portfolio to cater to functional and nutritional needs.
While Danone did not specify the exact date of the removal of these items from the shelves, it highlighted ongoing efforts to expand its Silk Protein range. Notably, this expansion includes an oat variant boasting 50% less sugar and 50% more calcium than traditional dairy milk.
Danone's move underscores the competitive landscape of the plant-based market and its dedication to aligning with changing consumer preferences.
While Danone did not specify the exact date of the removal of these items from the shelves, it highlighted ongoing efforts to expand its Silk Protein range. Notably, this expansion includes an oat variant boasting 50% less sugar and 50% more calcium than traditional dairy milk.
Danone's move underscores the competitive landscape of the plant-based market and its dedication to aligning with changing consumer preferences.
