Challenge Dairy Products Expands Nationwide with Lactose-Free Clarified Butter
Source: The DairyNews
Challenge Dairy Products, a California-based cooperative owned by 300 dairy farmers, has announced the national rollout of its new Spreadable Lactose Free Clarified Butter with Canola Oil under its flagship brand, Challenge Butter.
This move capitalizes on the burgeoning lactose-free market, which is expected to approach a value of nearly $20 billion by 2025.
Michael Burdeny, president of Challenge Dairy Products, emphasized the company's commitment to meeting diverse consumer needs. "The decision to expand distribution of our Lactose Free Clarified Butter with Canola Oil product aligns with our goal to provide high-quality, convenient dairy options for everyone, including those with lactose intolerance," he stated.
Designed for the significant portion of the global population affected by lactose intolerance, this product allows consumers to enjoy the rich flavor of clarified butter without the associated digestive discomfort. The product combines the traditional benefits of clarified butter with canola oil, ensuring it remains spreadable straight from the refrigerator.
The lactose-free butter not only retains the rich, buttery flavor expected from Challenge Dairy but is also positioned as the only spreadable lactose-free butter available in the market, offering unique versatility for various culinary applications. This strategic product development is part of Challenge Dairy's broader initiative to tap into specialized dietary markets and expand its consumer base nationwide.
Michael Burdeny, president of Challenge Dairy Products, emphasized the company's commitment to meeting diverse consumer needs. "The decision to expand distribution of our Lactose Free Clarified Butter with Canola Oil product aligns with our goal to provide high-quality, convenient dairy options for everyone, including those with lactose intolerance," he stated.
Designed for the significant portion of the global population affected by lactose intolerance, this product allows consumers to enjoy the rich flavor of clarified butter without the associated digestive discomfort. The product combines the traditional benefits of clarified butter with canola oil, ensuring it remains spreadable straight from the refrigerator.
The lactose-free butter not only retains the rich, buttery flavor expected from Challenge Dairy but is also positioned as the only spreadable lactose-free butter available in the market, offering unique versatility for various culinary applications. This strategic product development is part of Challenge Dairy's broader initiative to tap into specialized dietary markets and expand its consumer base nationwide.
