C4 Energy Collaborates with Hershey to Launch Exciting New Protein Product Line

Starting this month, consumers can enjoy the C4 Original x Bubble Yum pre-workout and C4 Performance Energy x Jolly Rancher energy drinks, available in blue raspberry, green apple, and watermelon flavors. In October, the lineup will grow to include C4 Whey Protein powders in vanilla bean, Hershey's milk chocolate, and Reese's peanut butter flavors.

Doss Cunningham, chairman and CEO of Nutrabolt, emphasized the importance of customer feedback and strategic partnerships, stating, "For years, users have been mixing their own peanut butter and chocolate protein shakes and we've frequently heard requests for a Jolly Rancher candy-flavored C4. After extensive testing, we're thrilled to finally bring these products to market."

Andy Paladino, director of global licensing at The Hershey Licensing Company, echoed this sentiment, noting, "We are constantly seeking new ways to introduce our adored Hershey candy and chocolate treats in innovative formats. These new beverages and powders sweeten the performance category for athletes and fitness enthusiasts to achieve their best, and we are thrilled to partner with C4 to deliver this lineup."

C4 Performance Energy drinks are formulated with CarnoSyn Beta-Alanine, BetaPower, and 200mg of caffeine to enhance athletic performance, while the limited-edition C4 Original x Bubble Yum pre-workout includes ingredients designed for energy, endurance, and focus, alongside AI-powered peptides.

Image by foodbev.com