Borden and Crystal Farms Spice Up the $15 Billion Sliced Cheese Market

The global sliced cheese market, estimated to be worth $15 billion in 2025, is experiencing a surge in flavor innovation as companies respond to consumer demand for more exciting and diverse tastes. Borden Cheese, a brand under Dairy Farmers of America, has introduced a new sub-line called Flavor Sensations, featuring products like Jalapeño Jack and Habanero Cheddar. These products are designed to enhance everyday meals with distinctive spice and smoke notes.

Jenny Mehlman, Senior Director of Marketing at Borden, stated that consumers are seeking new culinary experiences during mealtime, and the Flavor Sensations line aims to cater to this desire. The new line also includes Pepper Jack and Provolone with added smoke flavor, available in 6-ounce resealable packages, with easy-to-understand spice level indicators on the packaging.

Similarly, Crystal Farms, a brand of Post Holdings, has launched the Seasoned Collection, with its standout product being the Carolina Reaper Cheese Slices. Andrew Cannon, Associate Director of Marketing at Crystal Farms, highlighted the company’s efforts to incorporate consumer feedback, which emphasized a strong desire for bold flavors and convenient, ready-to-use products.

Beyond flavor, the sliced cheese sector is also focusing on sustainability, healthier options such as low-fat and reduced-sodium cheeses, and premiumization, where consumers are willing to pay more for higher-quality, specialized products. Despite challenges like fluctuating dairy prices and competition from plant-based alternatives, innovation in flavor and packaging remains crucial for market growth.