Artisanal Goat Farming Thrives in Paraguay
Don Diego prides itself on the quality of its raw materials. Located in Areguá, the farm houses a herd of at least 25 Alpine and Saanen goats, renowned globally for their high milk yield. Utilizing this superior quality fresh milk, the company has developed a varied line of artisanal products, including fresh and spreadable cheeses, yogurts, dulce de leche, and even innovatively, soaps.
This business model has thrived through a direct sales strategy. By eliminating intermediaries, Don Diego sells its entire production at fairs sponsored by the Ministry of Agriculture and Livestock (MAG) and through social media channels. This close connection with consumers not only allows efficient product placement but also helps build a brand rooted in quality, freshness, and personal connection.
The rise of goat farming in Paraguay, exemplified by this project's success, is partly due to the demand for unique and healthy products. Goat milk, known for its nutritional benefits and better digestibility, is gaining fans. Despite logistical challenges and the requirements to enter supermarket channels, the company does not rule out future expansion, highlighting its ambition and the market's potential.
In summary, Don Diego serves as a reference point for the dairy sector and milk producers in the region. Its story illustrates how innovation, quality, and a niche market strategy can transform a small operation into a profitable and sustainable business. The growth of goat farming in Paraguay, driven by initiatives like this, is solidifying a promising future for the industry while adding value to the rural economy.
