Arla Foods Nigeria Dominates at 2024 BrandCom Awards with Multiple Wins
Source: DairyNews.today
Arla Foods Nigeria emerged as a major winner at the 2024 BrandCom Awards, taking home four top accolades in a ceremony held at Lagos’ Landmark Event Centre. Celebrating leading brands, agencies, and influencers driving innovation across Africa's marketing landscape, this year’s awards saw Arla Foods making an impressive impact.
The dairy giant was honored with awards for Dairy Company of the Year, Dairy Brand of the Year for its popular Dano Milk, Butter Brand of the Year for Lurpak, and CMO of the Year awarded to Ifunanya Obiakor, Head of Marketing for Arla West Africa. These achievements highlight Arla’s commitment to providing high-quality, nutritious dairy products to Nigerian families, and showcase the brand’s strong presence in the market with products that resonate widely with consumers.
Commenting on the wins, Ifunanya Obiakor expressed her gratitude, saying, “These awards are a true honor and reflect Arla’s commitment to bridging the gap in dairy accessibility across Nigeria. Winning across four major categories reinforces our dedication to quality and innovation, inspiring us to set even higher standards in the dairy industry and make nutritious products accessible to every Nigerian household.”
Arla’s recognition at the BrandCom Awards caps a standout year for the company, marked by impactful campaigns that strengthened its consumer connection. Earlier in 2024, the #NothingLikeMilk World Milk Day campaign celebrated the health benefits of Dano Milk, underscoring the importance of quality nutrition. This was followed by Arla’s partnership with Big Brother Naija Season 9, one of Africa's most popular reality shows, which brought Arla’s products into millions of homes and further solidified its place in Nigerian pop culture.
With these awards, Arla Foods Nigeria continues to solidify its reputation as a leading name in the dairy sector, setting benchmarks for quality and accessibility across the Nigerian market.
Commenting on the wins, Ifunanya Obiakor expressed her gratitude, saying, “These awards are a true honor and reflect Arla’s commitment to bridging the gap in dairy accessibility across Nigeria. Winning across four major categories reinforces our dedication to quality and innovation, inspiring us to set even higher standards in the dairy industry and make nutritious products accessible to every Nigerian household.”
Arla’s recognition at the BrandCom Awards caps a standout year for the company, marked by impactful campaigns that strengthened its consumer connection. Earlier in 2024, the #NothingLikeMilk World Milk Day campaign celebrated the health benefits of Dano Milk, underscoring the importance of quality nutrition. This was followed by Arla’s partnership with Big Brother Naija Season 9, one of Africa's most popular reality shows, which brought Arla’s products into millions of homes and further solidified its place in Nigerian pop culture.
With these awards, Arla Foods Nigeria continues to solidify its reputation as a leading name in the dairy sector, setting benchmarks for quality and accessibility across the Nigerian market.
