Amul's European Foray: India's Dairy Giant Partners with Spain's COVAP

Strategic Alliance with COVAP

The collaboration with COVAP, established in 1959 and processing over 400 million litres of milk annually, enables Amul to leverage local production capabilities and distribution networks within Spain and the broader European Union . This approach allows Amul to navigate the complex regulatory landscape of the EU while introducing its products to a new consumer base.

Initial Launch and Expansion Plans

Amul's fresh milk products are initially available in Madrid and Barcelona, with plans to extend distribution to other Spanish cities such as Malaga, Valencia, Alicante, Seville, and Córdoba, as well as Lisbon in Portugal . Future expansion targets include markets in Germany, Italy, and Switzerland.

Aligning with Global Vision

Jayen Mehta, Managing Director of GCMMF, emphasized that this European entry aligns with India's broader vision of establishing Amul as a global dairy brand . The partnership with COVAP is seen as a significant step in showcasing the potential of cooperative models in the international dairy industry.

Implications for the Dairy Industry

Amul's expansion into Europe represents a notable development in the global dairy sector, highlighting the increasing competitiveness of Indian dairy cooperatives on the international stage. By collaborating with established European partners, Amul aims to blend its brand strength with local expertise, potentially setting a precedent for future cross-border cooperative ventures in the industry.