Amul Crowned as World's Strongest Food and Dairy Brand by UK's Brand Finance
Source: DairyNews.today
In a significant achievement for the Indian dairy giant, Amul has been ranked as the world’s strongest food brand by the esteemed brand valuation consultancy, Brand Finance, UK. This accolade also marks Amul's fourth consecutive year as the strongest dairy brand globally, solidifying its position as a leader in the industry.
According to Brand Finance’s annual report, Food & Drink 2024, Amul has ascended to the top position as the world’s strongest food brand, climbing from its second-place ranking in 2023. The brand achieved an impressive Brand Strength Index (BSI) score of 91.0 out of 100, earning an elite AAA+ rating. This ranking underscores Amul's unparalleled performance in key areas such as brand familiarity, consumer consideration, and recommendation metrics.
Amul’s distinction as the only Indian brand among the top 50 global food, dairy, and non-alcoholic drinks brands further highlights its exceptional standing in the international market. The brand, marketed by the Gujarat Cooperative Milk Marketing Federation (GCMMF)—the largest farmer-owned cooperative in the world—has long been synonymous with trust and quality in the dairy sector.
Jayen Mehta, Managing Director of Amul, expressed pride in this recognition, attributing the brand's success to the collective efforts of the entire Amul team and its 3.6 million-strong farmer network. "This is indeed a proud moment for the entire Amul team and our 36 lakh farmers, who have contributed to building and nurturing this brand. We have always believed Amul’s currency is not milk, but trust, and it is this trust, which has created the brand that is loved by every generation of consumers over the last 78 years," said Mehta.
Amul's dominance is reflected in its massive scale of operations, with the cooperative annually procuring 11 billion litres of milk and generating a turnover of Rs 80,000 crore (approximately USD 10 billion). Furthermore, Amul products are chosen by consumers a staggering 22 billion times each year, a testament to the brand's deep-rooted connection with its audience.
Amul’s distinction as the only Indian brand among the top 50 global food, dairy, and non-alcoholic drinks brands further highlights its exceptional standing in the international market. The brand, marketed by the Gujarat Cooperative Milk Marketing Federation (GCMMF)—the largest farmer-owned cooperative in the world—has long been synonymous with trust and quality in the dairy sector.
Jayen Mehta, Managing Director of Amul, expressed pride in this recognition, attributing the brand's success to the collective efforts of the entire Amul team and its 3.6 million-strong farmer network. "This is indeed a proud moment for the entire Amul team and our 36 lakh farmers, who have contributed to building and nurturing this brand. We have always believed Amul’s currency is not milk, but trust, and it is this trust, which has created the brand that is loved by every generation of consumers over the last 78 years," said Mehta.
Amul's dominance is reflected in its massive scale of operations, with the cooperative annually procuring 11 billion litres of milk and generating a turnover of Rs 80,000 crore (approximately USD 10 billion). Furthermore, Amul products are chosen by consumers a staggering 22 billion times each year, a testament to the brand's deep-rooted connection with its audience.
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