Jerry Clode

Jerry Clode

About the author: Jerry Clode is a brand specialist and founder of The Solution consultancy

Post: brand specialist and founder of The Solution consultancy

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New Zealand’s largest company, Fonterra, has announced its intention to abandon consumer marketing and focus on business-to-business (B2B) trading. This decision will mark the end of Fonterra’s consumer brands, such as Anchor, Mainland and Kāpiti.
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