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Saputo Sees Strong Demand For Grab-And-Go Cheeses

World 14.03.2024
Source: The DairyNews
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The demand for grab-and-go cheese products sold at grocery retail remains robust.
Saputo Sees Strong Demand For Grab-And-Go Cheeses
According to Nicole Austin, marketing manager for Saputo USA, it's primarily due to families' hectic schedules and their preference for convenient, satisfying snacks that can be enjoyed on the go.

Saputo's Frigo Cheese Heads brand offers a diverse range of on-the-go snacks that promote creative snacking and self-expression. As the leading branded string cheese in the market, Frigo products include regular or light string cheese options as well as cheese and meat combo packs. Each string cheese boasts 6 grams of protein and only 90 calories.

A recent addition to Saputo's snacking lineup is Whole Milk String Cheese, which fills a gap in the cheese snack category, offering a good source of calcium and five grams of protein. This product is currently available at sel ect retailers such as Harris Teeter, Hannaford, HEB, and Stop & Shop.

Furthermore, Saputo utilizes its grab-and-go cheese range as a platform for charitable initiatives. The company is commemorating the 10th anniversary of its Frigo Cheese Heads Build a Bright Future campaign, which aims to support inspiring youth striving to realize their dreams of building a brighter future for themselves and their communities through business or community-building initiatives.

Aligned with the brand's mission to promote individuality and creativity among tweens and teens, campaign winners will receive a cash prize, online leadership courses, and mentorship fr om the partner organization, Whatever It Takes (WIT).






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