New Zealand's High-Protein Products Gain Traction Worldwide
Source: The DairyNews
Fonterra, the dairy cooperative, is achieving significant success in the rapidly growing protein-enriched food and beverage industry in Europe and North America. The demand for New Zealand's high-protein milk powder, renowned for its impressive 85 percent protein content and traceable sustainability, is on the rise, according to Richard Allen, the President of Fonterra's Atlantic division.
"We are capitalizing on the dedication of our farmers to establish them as the most sustainable source of dairy globally," said Allen. Fonterra's commitment to research and development is proving to be a lucrative investment, as the company leads the world in innovative solutions, making it the preferred supplier for many large global multinational food businesses.
The market's demand for value-added ingredients has translated into strong interest in Fonterra's low-carbon dairy products. New Zealand dairy offerings are now featured in a diverse array of protein-enriched foods, ranging from those catering to athletes who prioritize results over taste to snacks, meal replacement beverages, confectionery products, and lifestyle drinks.
Gone are the days when high-protein products were likened to cardboard. Allen noted the shift in consumer preferences, stating, "Probably 20 years ago, high-protein products were very much focused on those targeting protein, and they were willing to sacrifice that eating experience."
In Europe, particularly in Britain, the demand for protein-enriched foods is growing, and Fonterra is reaping the benefits of the recently established free trade agreement. Cheddar from Fonterra's Hautapu and Stirling sites is dominating sales, with an anticipated business volume of around 10,000 tonnes in the first year.
Allen emphasized the global recognition of New Zealand products, stating, "They know New Zealand products. There's a significant opportunity to target premium retail and really crank up those sustainability credentials that we know we lead the world in terms of our milk." Fonterra's global success showcases the effectiveness of its sustainable practices and innovative approach in meeting the evolving demands of the protein-enriched food market.
The market's demand for value-added ingredients has translated into strong interest in Fonterra's low-carbon dairy products. New Zealand dairy offerings are now featured in a diverse array of protein-enriched foods, ranging from those catering to athletes who prioritize results over taste to snacks, meal replacement beverages, confectionery products, and lifestyle drinks.
Gone are the days when high-protein products were likened to cardboard. Allen noted the shift in consumer preferences, stating, "Probably 20 years ago, high-protein products were very much focused on those targeting protein, and they were willing to sacrifice that eating experience."
In Europe, particularly in Britain, the demand for protein-enriched foods is growing, and Fonterra is reaping the benefits of the recently established free trade agreement. Cheddar from Fonterra's Hautapu and Stirling sites is dominating sales, with an anticipated business volume of around 10,000 tonnes in the first year.
Allen emphasized the global recognition of New Zealand products, stating, "They know New Zealand products. There's a significant opportunity to target premium retail and really crank up those sustainability credentials that we know we lead the world in terms of our milk." Fonterra's global success showcases the effectiveness of its sustainable practices and innovative approach in meeting the evolving demands of the protein-enriched food market.
