Fonterra Seizes Opportunities in UK Free Trade Agreement
Source: The DairyNews
Fonterra's Managing Director Europe, Mike Bones, spearheads efforts to capitalize on New Zealand's Free Trade Agreement (FTA) with the UK, unlocking a new era of possibilities for the cooperative's dairy ingredients.
Following the activation of New Zealand's UK Free Trade Agreement last May, which marks a significant milestone in over five decades, Fonterra stands poised to harness the benefits of enhanced market access to the UK.
Mike Bones emphasizes the strategic imperative of maximizing efficiency and simplicity in leveraging this newfound opportunity. By prioritizing the selection of strategic partners and optimizing sales channels, Fonterra aims to solidify its position in the UK dairy market.
With the UK ranking as the world's second-largest dairy net importer, Fonterra has already secured contracts for 10,000 tonnes of products under the FTA. Notably, cheddar from Fonterra's Hautapu and Stirling sites constitutes the bulk of these contracts, underscoring the diverse range of opportunities now accessible to the cooperative.
Fonterra's recent triumphs at the International Cheese & Dairy Awards in Cheshire, England, attest to its unwavering commitment to quality and innovation, earning accolades from the local industry.
Buoyed by Fonterra's renowned dairy sustainability credentials, Mike Bones highlights the burgeoning prospects in the UK market, facilitated by strategic partnerships with customers who value the purity and excellence of New Zealand dairy.
Looking ahead, Fonterra envisions phase two of its UK expansion strategy, focused on nurturing existing global relationships and fostering transparent partnerships that deliver mutual benefits to customers, consumers, and farmer owners alike.
Fonterra's European operations serve as a pivotal regional hub, providing sales and customer support to leading dairy, nutrition, and food companies worldwide. With Europe emerging as the primary market for functional Whey Protein Concentrate sales, Fonterra is poised to capitalize on this demand, leveraging its diverse sourcing capabilities from New Zealand and the Netherlands.
Mike Bones emphasizes the strategic imperative of maximizing efficiency and simplicity in leveraging this newfound opportunity. By prioritizing the selection of strategic partners and optimizing sales channels, Fonterra aims to solidify its position in the UK dairy market.
With the UK ranking as the world's second-largest dairy net importer, Fonterra has already secured contracts for 10,000 tonnes of products under the FTA. Notably, cheddar from Fonterra's Hautapu and Stirling sites constitutes the bulk of these contracts, underscoring the diverse range of opportunities now accessible to the cooperative.
Fonterra's recent triumphs at the International Cheese & Dairy Awards in Cheshire, England, attest to its unwavering commitment to quality and innovation, earning accolades from the local industry.
Buoyed by Fonterra's renowned dairy sustainability credentials, Mike Bones highlights the burgeoning prospects in the UK market, facilitated by strategic partnerships with customers who value the purity and excellence of New Zealand dairy.
Looking ahead, Fonterra envisions phase two of its UK expansion strategy, focused on nurturing existing global relationships and fostering transparent partnerships that deliver mutual benefits to customers, consumers, and farmer owners alike.
Fonterra's European operations serve as a pivotal regional hub, providing sales and customer support to leading dairy, nutrition, and food companies worldwide. With Europe emerging as the primary market for functional Whey Protein Concentrate sales, Fonterra is poised to capitalize on this demand, leveraging its diverse sourcing capabilities from New Zealand and the Netherlands.
