Dairy Protein Market to Reach USD 18.49 Billion by 2030
The popularity of whey protein powders among athletes and fitness enthusiasts for muscle recovery and growth continues to sustain market momentum. This upward trajectory is expected to persist, fueled by ongoing innovations and increasing applications in dietary supplements and functional foods. As consumer preferences shift towards high-protein diets and healthier options, dairy proteins remain a cornerstone of this market, supporting continuous growth and the evolution of new product offerings.
Technological advancements and changing consumer preferences are driving innovation in the dairy protein sector. Techniques like microfiltration and ultrafiltration are enhancing the purity and nutritional value of dairy proteins, revolutionizing the casein industry by efficiently utilizing dairy waste. Whey and casein isolates are gaining popularity for their versatility in both sports nutrition and plant-based products. Niche markets, including infant nutrition and medical foods, are benefiting from specialized ingredients like whey protein hydrolysates and micellar casein.
New protein-enhanced products are emerging, such as FrieslandCampina Ingredients' Biotis Fermentis, a blend of whey protein, prebiotics, and probiotics that delivers multiple health benefits. Additionally, the industry is increasingly focusing on sustainable production methods and exploring plant-based alternatives to meet growing consumer demands for eco-friendly and diverse protein options.
In terms of market segmentation, solid forms of dairy protein, such as powders and protein bars, dominated in 2023. These forms are favored for their convenience, longer shelf life, and ease of incorporation into various food products. They cater to health-conscious consumers and athletes who prioritize practicality and portability in their dietary supplements, ensuring their dominance in the market.
India, the world's leading milk producer, accounts for 25% of global dairy output and has seen a significant 58% increase in dairy protein production over the past nine years, with a compound annual growth rate (CAGR) of 6%. Key drivers of this growth include substantial infrastructure investments and government initiatives like the Animal Husbandry Infrastructure Development Fund.
Globally, consumer interest in protein-rich products is rising, with China (36%), India (34%), and Japan (28%) leading the demand for high-protein products. The US (27%), Canada (25%), Australia (22%), and the UK (17%) also show notable growth. As per capita income rises, especially in India, consumer preferences are shifting towards premium and nutritious dairy products, reflected in increased spending on dairy and packaged foods. This trend is bolstering market share and supply, as enhanced protein offerings gain traction, mirroring a broader global shift towards healthier, protein-rich diets.
