Dairy MAX’s "Diner Tycoon" Takes Milk to the Fortnite Universe

Dairy MAX, an organization representing 700 dairy farmers, is on a mission to reintroduce milk to the Gen Z demographic by tapping into one of their favorite pastimes: gaming. With the introduction of "Diner Tycoon" in Fortnite's creative mode, Dairy MAX offers an innovative way to engage with younger audiences, blending gaming with nutrition in a digital space where Gen Z is highly active.

"Today's generation is shaping food culture in real-time, and they're doing it online," says Jennie McDowell, Chief Strategy Officer at Dairy MAX. "Through 'Diner Tycoon,' we're not just advertising milk; we are embedding it into the virtual lifestyle Gen Z already loves. By making it a part of a fun and interactive gaming experience, we hope to revive milk's popularity among this tech-savvy generation."

The game allows players to manage their own diners, highlighting the importance of milk and cheese as vital parts of a balanced diet. This move follows the previous launch of "Farm Tycoon," further emphasizing the farm-to-table journey of dairy products.

Zoned, the creative agency behind 'Diner Tycoon,' is known for crafting internet-focused campaigns, making them the perfect partner in this venture. Carlos Tovar, Zoned President, states, "Dairy MAX is paving the way for brands to connect with digital natives in authentic and meaningful ways."

"This is not sponsored, endorsed, or administered by Epic Games, Inc."