California Natural Color Expands Portfolio with High-Strength Pure Purple Butterfly Pea Crystals
Source: The DairyNews
California Natural Color, a leading global supplier known for its premium grape juice concentrates, natural colors, and grape seed extracts, has unveiled its latest innovation—Pure Purple Butterfly Pea.
This addition to the company's color portfolio is set to revolutionize the food and beverage industry by offering manufacturers a new way to deliver striking blue and purple colors in clean-label products.
The new Pure Purple Butterfly Pea product uses California Natural Color’s advanced proprietary drying technology to create a high-strength crystal format. This not only provides a greater color concentration than other products currently available on the market but also introduces significant supply chain efficiencies. Thanks to its crystal format, the product does not require refrigeration, leading to reduced freight and storage costs.
Butterfly pea is renowned for its ability to naturally alter its color based on the pH level of the product it is used in. At a pH of 4.0 or below, it imparts a vibrant purple hue, while at levels above 4.0, it turns a bold blue. This versatility makes it an attractive option for food and beverage companies aiming to enhance the aesthetic appeal of their products while maintaining a clean label.
The new Pure Purple Butterfly Pea product uses California Natural Color’s advanced proprietary drying technology to create a high-strength crystal format. This not only provides a greater color concentration than other products currently available on the market but also introduces significant supply chain efficiencies. Thanks to its crystal format, the product does not require refrigeration, leading to reduced freight and storage costs.
Butterfly pea is renowned for its ability to naturally alter its color based on the pH level of the product it is used in. At a pH of 4.0 or below, it imparts a vibrant purple hue, while at levels above 4.0, it turns a bold blue. This versatility makes it an attractive option for food and beverage companies aiming to enhance the aesthetic appeal of their products while maintaining a clean label.
