Ball Corporation and CavinKare Launch Innovative Aluminium Cans for Milkshakes in India
Source: The DairyNews
Ball Corporation has teamed up with CavinKare to introduce a groundbreaking packaging solution in India's dairy sector: retort aluminium cans for milkshakes. This initiative marks a significant step in adapting to the rising demand for ready-to-drink (RTD) beverages and reflects a growing consumer preference for both convenience and sustainability.
The new packaging will be utilized for several of CavinKare’s popular milkshake flavors, including Badam, Gulkhand, Rajbog, and Rabri. Manish Joshi, Commercial Director at Ball Beverage Packaging Asia, highlighted the growth prospects within the dairy and dairy alternatives sector in India, which is expected to rise at a compound annual growth rate (CAGR) of 4.1% by 2028. "Our focus on the RTD segment, bolstered by unique flavour offerings, aligns with the dynamic consumer preferences and the segment’s faster growth trajectory," Joshi explained.
Ball Corporation’s investment in the production capabilities for these specialized retort aluminium cans is a testament to their commitment to innovation and environmental stewardship. These cans are engineered to withstand the retort process, which is essential for maintaining the milkshakes' flavor, nutrients, and freshness.
Mallikeswaran KG, Business Head of the Beverages Division at CavinKare, expressed enthusiasm about the partnership: “We are thrilled to embark on this journey towards sustainable packaging options with Ball Corporation. Transitioning to aluminium cans not only aligns with our commitment to superior product quality but also significantly reduces our environmental impact.”
The aluminium cans offer several advantages, including durability and lightness, which contribute to lower transportation costs and enhanced protection against environmental factors like light and oxygen. This ensures that the products remain fresh and of high quality.
Mallikeswaran emphasized the broader implications of this shift: “Our move to aluminium cans reflects our dedication to responsible environmental practices. We are committed to progressing towards 100% sustainable packaging, maintaining our leadership in eco-conscious innovation.”
This collaboration between Ball Corporation and CavinKare is set to redefine packaging standards in the Indian beverage market, offering eco-friendly solutions without compromising on quality or consumer convenience.
Ball Corporation’s investment in the production capabilities for these specialized retort aluminium cans is a testament to their commitment to innovation and environmental stewardship. These cans are engineered to withstand the retort process, which is essential for maintaining the milkshakes' flavor, nutrients, and freshness.
Mallikeswaran KG, Business Head of the Beverages Division at CavinKare, expressed enthusiasm about the partnership: “We are thrilled to embark on this journey towards sustainable packaging options with Ball Corporation. Transitioning to aluminium cans not only aligns with our commitment to superior product quality but also significantly reduces our environmental impact.”
The aluminium cans offer several advantages, including durability and lightness, which contribute to lower transportation costs and enhanced protection against environmental factors like light and oxygen. This ensures that the products remain fresh and of high quality.
Mallikeswaran emphasized the broader implications of this shift: “Our move to aluminium cans reflects our dedication to responsible environmental practices. We are committed to progressing towards 100% sustainable packaging, maintaining our leadership in eco-conscious innovation.”
This collaboration between Ball Corporation and CavinKare is set to redefine packaging standards in the Indian beverage market, offering eco-friendly solutions without compromising on quality or consumer convenience.
