Arla Foods MENA leverages data collaboration to drive campaign success
Source: dairynews.today
Arla Foods MENA teamed up with LiveRamp to boost customer acquisition for its 'Back to School' campaign, achieving notable growth through data-driven marketing.
Arla Foods MENA has formed a strategic partnership with LiveRamp to enhance its 'Back to School' campaign.
Utilizing LiveRamp's platform, Arla's digital team, The Barn, used retailer transaction data to create targeted audience segments based on purchasing behavior.
Despite lacking its own commerce platform, Arla sought to measure the ROI of its Puck campaign more dynamically and found success with LiveRamp, reporting a 60% increase in new-to-brand shoppers and a 23% revenue growth in promoted products.
Ghida Batel, Arla's Head of Media & Digital Excellence, highlights the campaign's pioneering use of data to link off-site targeting with sales impact, showing significant engagement on platforms like Meta, TikTok, and Google.
The campaign not only validated the effectiveness of data-driven strategies but also set the stage for future expansions in market opportunities and product penetration.
Utilizing LiveRamp's platform, Arla's digital team, The Barn, used retailer transaction data to create targeted audience segments based on purchasing behavior.
Despite lacking its own commerce platform, Arla sought to measure the ROI of its Puck campaign more dynamically and found success with LiveRamp, reporting a 60% increase in new-to-brand shoppers and a 23% revenue growth in promoted products.
Ghida Batel, Arla's Head of Media & Digital Excellence, highlights the campaign's pioneering use of data to link off-site targeting with sales impact, showing significant engagement on platforms like Meta, TikTok, and Google.
The campaign not only validated the effectiveness of data-driven strategies but also set the stage for future expansions in market opportunities and product penetration.
