Alpina and Ramo Enter the Top 10 of Food Reputation in Colombia According to Merco
Sourse: dairynews.today
Two companies from the dairy and food industry have positioned themselves among the most valued in the country, reflecting recognition in quality, innovation, and corporate responsibility.
The latest corporate reputation ranking in Colombia by the Merco firm revealed significant developments in the food sector: two companies fr om the industry have entered the Top 10 of the best-reputed. Alpina reached second place overall, while Ramo was positioned at seventh place among all companies. Alpina, with more than 80 years of presence in Colombia, has been highlighted for its portfolio diversification, innovation in functional products, and an international growth strategy, consolidating its reputation.
Las2Orillas notes that "the quality of raw materials and products" are key differentiators for Alpina. Ramo, on the other hand, with over seven decades in the Colombian market, entered the Top 10 for the first time this year, reflecting a visible improvement in its public positioning. The brand has maintained proximity to classic consumers while adapting its strategy to connect with new generations. This recognition holds important implications for the Latin American dairy and food sector. First, it shows that companies investing in quality, innovation, and brand management can climb reputation rankings, translating to better market access, increased consumer trust, and competitive advantage.
Secondly, it suggests that corporate reputation is increasingly becoming a strategic asset for attracting talent and maintaining commercial alliances. For small and medium-sized players in the sector, this scenario reinforces the idea that improvement goes beyond technology or productivity, encompassing comprehensive management: communicating values, maintaining production consistency, innovating, and caring for customer experience. In an environment wh ere consumers demand sustainability, transparency, and quality, reputational positioning could be the difference between growth and stagnation.
Las2Orillas notes that "the quality of raw materials and products" are key differentiators for Alpina. Ramo, on the other hand, with over seven decades in the Colombian market, entered the Top 10 for the first time this year, reflecting a visible improvement in its public positioning. The brand has maintained proximity to classic consumers while adapting its strategy to connect with new generations. This recognition holds important implications for the Latin American dairy and food sector. First, it shows that companies investing in quality, innovation, and brand management can climb reputation rankings, translating to better market access, increased consumer trust, and competitive advantage.
Secondly, it suggests that corporate reputation is increasingly becoming a strategic asset for attracting talent and maintaining commercial alliances. For small and medium-sized players in the sector, this scenario reinforces the idea that improvement goes beyond technology or productivity, encompassing comprehensive management: communicating values, maintaining production consistency, innovating, and caring for customer experience. In an environment wh ere consumers demand sustainability, transparency, and quality, reputational positioning could be the difference between growth and stagnation.
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