YAZOO Launches 'Inspirations' Range with Unique Flavors

YAZOO, the UK’s leading flavoured milk brand, has announced the launch of its new ‘Inspirations’ range, set to redefine the milkshake category with unique flavours.

Available now in wholesale and grocery outlets, the range includes Birthday Cake and Caramel Blondie flavors, capitalizing on the increasing consumer desire for indulgent, on-the-go treats. With a recommended retail price of £1.50, these new offerings present a strong margin opportunity for retailers.

As dairy drink sales continue to grow, YAZOO reports selling two bottles every second across the UK. This growth signifies a major opportunity for retailers to offer high-quality, indulgent products that consumers love and trust.

After extensive research and development, including tests with over 2,000 consumers, these flavors have outperformed existing products in taste tests, with significant consumer engagement indicated by high concept appeal and purchase intent.

“YAZOO has always catered to delivering delicious milk drinks,” states Gabriella Sudall, Marketing Manager at FrieslandCampina UK Ltd. “Our new Inspirations range takes this to another level.”

Packaged in environmentally-friendly rPET bottles, YAZOO Inspirations promises convenience and great taste.

The launch is supported by a £3 million ATL media campaign aimed at boosting awareness and driving sales.