The Collective Unveils Innovative Product Line to Revolutionize Dairy Aisle

New Adult Yogurt Pouches
The Collective has launched a six-strong range of yogurt pouches aimed at adults, each crafted to address specific consumer needs and occasions:

• Immunity: A cherry and acai Greek-style yogurt enriched with vitamin C and vitamin D to support the immune system.
• Kickstart: A blend of British oats, whole grains, blueberry, and raspberry natural yogurt, offering vitamin D, live cultures, and fiber for a wholesome start to the day.
• Restore: A natural yogurt with apple, kiwi, and spirulina, providing protein, vitamin D, and calcium to aid muscle repair.
• Invigorate: Passionfruit and ginseng natural yogurt, formulated with vitamin D and calcium to offer a natural energy boost.
• Gut Feel: A vanilla-flavored kefir yogurt designed to support gut health, featuring 14 strains of live cultures and a source of fiber, with no added sugar.
• Uplift: A peach and raspberry Greek-style yogurt, also available in a dairy-free peach and vanilla variety.
• Each pouch in this range contains less than 100 calories and is compliant with the UK's HFSS (High Fat, Salt, and Sugar) regulations, making them a healthy snacking option. The range is expected to hit major retailers throughout September, priced at £1.50 per pouch.

Tor Hunt-Taylor, Marketing Director at The Collective UK, explained the motivation behind this innovative product launch: “We spotted an opportunity to grow a new trend with on-the-go yogurt pouches for grown-ups. Other brands in the UK focus purely on protein yogurt pouches designed for gym-goers, but we believe yogurt has a bigger role to play in healthier snacking and should be a go-to option for a much broader set of consumers.”

Hunt-Taylor emphasized that The Collective's new pouches are designed to meet various health interests, such as immunity and gut health, while maintaining the brand's commitment to high-quality, natural ingredients and superior taste.

‘Mixers’ – A Healthier Split Pot for Children
In a move to capture the attention of families, The Collective is also launching the UK’s first range of split pots specifically designed for children. Research conducted by the brand revealed that families with children aged 5-9 often transition away from yogurt to less healthy snack options. The new ‘Mixers’ range aims to reverse this trend by offering a healthier alternative without compromising on taste or fun.

The ‘Mixers’ are available in two flavors:

Poppin’ Choco Mixers: Live vanilla yogurt combined with brownie bits, puffed rice pops, and popping candy for a playful and nutritious treat.
Crunchin’ Strawb Mixers: Live strawberry yogurt with biscuit bits and strawberries, providing a satisfying and wholesome snack.
Both flavors contain 30% less sugar than the average flavored yogurts with inclusions, are HFSS-compliant, and are free from artificial colors, flavors, and preservatives. Additionally, they offer live cultures for gut health and essential nutrients like vitamin D, calcium, and protein, supporting immune and bone health.

Hunt-Taylor highlighted the importance of this launch, stating, “Current split pots on the market are fun and interactive but tend to be high in sugar and low in nutritional value. No split pot on the UK market fully delivers what both parents and children want, so we wanted to create something with both...taste and high excitement levels but also in a healthier way, making it an easier choice for parents.”

The ‘Mixers’ will be available in major UK retailers starting in September, with an RRP of £1.50.

These new product launches by The Collective mark a significant expansion of their product line, catering to the growing demand for convenient, nutritious, and enjoyable snacking options across different age groups and dietary preferences.