Tetra Pak and AB Biotek Unveil Innovative Postbiotic Food and Beverage Ingredient
This collaboration comes at a pivotal moment in the health and wellness market, projected to grow from $124.26 billion to $232.46 billion by 2030, with an annual growth rate of 9.33%, according to Global Research and Markets 2023.
Alberto Kullovitz, Tetra Pak's processing director for South Europe, expressed enthusiasm about the launch of their first postbiotic product in Italy: Inalpi cheese protein slices enriched with postbiotics. He emphasized that this innovation not only meets demand but showcases Tetra Pak's commitment to keeping customers ahead of rapidly evolving market trends. The collaboration with AB Biotek leverages scientific knowledge in food to bring innovative solutions to market.
Gerald Dard, managing director at AB Biotek, highlighted the unprecedented opportunities for food producers to offer fortified products in categories like tea, plant-based beverages, and sports drinks. The partnership aims to explore various postbiotic food concepts, including high-protein ambient yogurt, high-protein tea, and reduced-sugar juice. Tetra Pak is actively collaborating with food producers, guiding them through the product development journey from ideation to concept testing to industrial validation at its state-of-the-art Product Development Centers.