World 06.02.2024

Super Bowl 2024 dairy and non-dairy products commercials list

Source: The DairyNews
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The Super Bowl is not just the culmination of the National Football League (NFL) season; it's a true spectacle where global stars perform, and brands showcase their achievements and capabilities.
Super Bowl 2024 dairy and non-dairy products commercials list

So, if you've advertised during the Super Bowl, it definitely means things are going pretty well for you ;)

DairyNews.today's latest publication will reveal which dairy companies and alternative producers are advertising at this event, taking place on February 11. Let's read on and see!

  • Oikos by Danone

    • Watch the ad here

    • Oikos, the yogurt brand by Danone, is appearing in the "Big Game" for the fifth consecutive year. This year, actors-comedian Martin Lawrence and Pro Football Hall of Famer Shannon Sharpe take center stage in an ad where they engage in a friendly game of golf, fueled by Oikos protein snacks. The campaign carries the brand's signature style, saying, "Hold my Oikos."

  • Silk by Danone

    • Watch the ad here

    • Silk, Danone's almond milk brand, and actor Hawkeye Jeremy Renner make their Super Bowl debut with the ad titled "Feel at Home." Developed by Havas NY, the ad showcases Renner transforming from tired to energetic with a sip of Silk protein, preparing a superhero-worthy breakfast for his daughter Ave.

Additional Mentions:

  • DoorDash: The food delivery service is adding a competitive element to its big game ad, promising to deliver oversized products from major Super Bowl commercials. Prizes include three cars from BMW, Kia, and Volkswagen, 1000 wings from Popeyes, a package of Reese's peanut butter cups, and even a 30-pound jar of mayonnaise.

  • Hellmann's: Featuring Kate McKinnon from "Saturday Night Live" and her cat (whose meowing sounds like "mayonnaise"), the ad highlights the versatility of Hellmann's mayonnaise with various applications, kickstarting a chef-celebrity career in a 30-second spot.

STōK Cold Brew Coffee is all about bold moves, and this year during the Big Game, the brand is shamelessly challenging traditional American football culture. As the official stadium sponsor of Wrexham AFC, owned by Rob McElhenney and Ryan Reynolds, STōK Cold Brew Coffee is bringing the hype of football (um, soccer?) to America’s biggest sports stage. What better way to celebrate the Welsh football team’s success and ambition of reaching the Premier League? 

In a new spot created by Ryan Reynolds’ Maximum Effort in collaboration with Danone Internal Agency, Harvest Creative, STōK reveals it isn’t just the sponsor of Wrexham AFC’s stadium, The STōK Cae Ras, it’s also the cold brew coffee that fuels the team mascot, Wrex the Dragon, played by world-renowned Welsh actor, Sir Anthony Hopkins. Brewed low and slow for an especially bold and smooth taste, a glass of STōK helps Hopkins unleash his inner dragon and hype up Wrexham AFC fans as the face behind their beloved team mascot.

Watch the ad here

Which ad did you like the most?

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Aaron Smith
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February 2024
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