Regal Food Products Group Expands into Chilled Desserts with Love Cheesecakes Acquisition
Source: The DairyNews
Regal Food Products Group, a prominent UK-based food company, has announced the acquisition of Love Cheesecakes, a Lancaster-based artisan cheesecake manufacturer, as it seeks to expand its footprint in the chilled desserts market. This move is part of Regal’s broader strategy to enhance its product offerings in the dessert segment.
Love Cheesecakes, known for its handcrafted variety of over 100 premium cheesecakes, serves a diverse clientele including wholesale, foodservice, and hospitality industries, and also reaches consumers directly through event catering, festivals, and online sales.
Younis Chaudhry, CEO of Regal Food Products Group, emphasized the strategic benefits of the acquisition, stating, "The acquisition of Love Cheesecakes will further strengthen our chilled desserts portfolio, providing our customers with a comprehensive range across various ranges and price points." He also highlighted the potential for new product developments, promising to introduce new flavors and combinations to both existing and new customers.
This acquisition follows Regal’s recent expansion efforts, which included the purchase of Just Desserts Yorkshire in 2022 and Love Handmade Cakes. Each acquisition aligns with Regal’s objective to diversify its dessert offerings and reinforce its market presence in the competitive food and beverage industry.
James Asquith, founder of Love Cheesecakes, expressed optimism about the acquisition's potential to drive growth and foster innovation within the bakery. "Joining forces with Regal Food Products Group opens up significant opportunities for Love Cheesecakes, enabling us to reach a broader audience while continuing to uphold the quality and values our brand is known for," Asquith remarked.
Younis Chaudhry, CEO of Regal Food Products Group, emphasized the strategic benefits of the acquisition, stating, "The acquisition of Love Cheesecakes will further strengthen our chilled desserts portfolio, providing our customers with a comprehensive range across various ranges and price points." He also highlighted the potential for new product developments, promising to introduce new flavors and combinations to both existing and new customers.
This acquisition follows Regal’s recent expansion efforts, which included the purchase of Just Desserts Yorkshire in 2022 and Love Handmade Cakes. Each acquisition aligns with Regal’s objective to diversify its dessert offerings and reinforce its market presence in the competitive food and beverage industry.
James Asquith, founder of Love Cheesecakes, expressed optimism about the acquisition's potential to drive growth and foster innovation within the bakery. "Joining forces with Regal Food Products Group opens up significant opportunities for Love Cheesecakes, enabling us to reach a broader audience while continuing to uphold the quality and values our brand is known for," Asquith remarked.
