Morinaga Launches Zero Fat Drink Yogurt in Vietnam Amid Growing Health Trend
Source: The DairyNews
Morinaga Nutritional Foods Vietnam JSC, a subsidiary of Japan's Morinaga Milk Industry Co., Ltd., has introduced its new Morinaga Zero Fat Drink Yogurt in Vietnam, tapping into the rapidly growing drinking yogurt market.
Launched in early June 2024, this product expansion builds on the success of the Morinaga Zero Fat Yogurt line in Vietnam, aligning with the company’s commitment to enhancing consumer health and quality of life.
The launch coincides with a positive outlook from Euromonitor International, which forecasts a compound annual growth rate of 10-12% for Vietnam's drinking yogurt market from 2023 to 2028. The rising consumer awareness of the health benefits associated with yogurt consumption, particularly low-fat and functional yogurts, is driving this growth.
Morinaga Zero Fat Drink Yogurt is crafted using a specialized fermentation formula from Japan, offering a refreshing taste with natural mild sweetness in two flavors: Less Sugar and Less Sugar Strawberry. The product promises not only a delightful taste experience but also benefits in maintaining fitness and improving health.
Each serving of Morinaga Zero Fat Drink Yogurt contains approximately 10 billion units of LAC-Shield®, a probiotic ingredient developed by Morinaga Milk Industry Co., Ltd. This component is clinically proven to enhance the digestive system, boost the immune system, and increase the efficacy of flu vaccines.
LAC-Shield® has already been incorporated into over 1,000 products across approximately 500 companies in Japan, reflecting its widespread acceptance and recognized health benefits. This strategic product launch by Morinaga is expected to meet the growing consumer demand for health-centric food products in Vietnam, contributing to the company's portfolio and presence in the Southeast Asian market.
The launch coincides with a positive outlook from Euromonitor International, which forecasts a compound annual growth rate of 10-12% for Vietnam's drinking yogurt market from 2023 to 2028. The rising consumer awareness of the health benefits associated with yogurt consumption, particularly low-fat and functional yogurts, is driving this growth.
Morinaga Zero Fat Drink Yogurt is crafted using a specialized fermentation formula from Japan, offering a refreshing taste with natural mild sweetness in two flavors: Less Sugar and Less Sugar Strawberry. The product promises not only a delightful taste experience but also benefits in maintaining fitness and improving health.
Each serving of Morinaga Zero Fat Drink Yogurt contains approximately 10 billion units of LAC-Shield®, a probiotic ingredient developed by Morinaga Milk Industry Co., Ltd. This component is clinically proven to enhance the digestive system, boost the immune system, and increase the efficacy of flu vaccines.
LAC-Shield® has already been incorporated into over 1,000 products across approximately 500 companies in Japan, reflecting its widespread acceptance and recognized health benefits. This strategic product launch by Morinaga is expected to meet the growing consumer demand for health-centric food products in Vietnam, contributing to the company's portfolio and presence in the Southeast Asian market.
